Update 9/30/2018: The winner of the Sally Beauty Cultivate Program is Curlanistas! 13 year old Lexi Proctor is a STEM student turned entrepreneur from the DMV area who started her business as homemade haircare products in her kitchen!


If you are a product junkie like I am, you know the aisles of Sally Beauty stores well. This well known beauty supply store specializes in the distribution of professional beauty products, especially hair care.

In my long natural hair journey, I have spent many hours (and coins) trying new products, and I am usually picking them up from Sally Beauty (if I am not in Target).

That’s why I was so proud and excited to see Sally Beauty launching a program to assist female beauty entrepreneurs in their businesses, both through product distribution in their stores, and a $25k grant to grow their business! The program is called Sally Beauty Cultivate – For Women by Women, and the aim is to assist beauty companies started by women to grow their businesses and better serve their customers.

In a press release, dated June 20, 2018, Sally Beauty praised the work of female entrepreneurs in the hair care space:

We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better.

Carrie McDermott, President of Sally Beauty

Semi-Finalists of Sally Beauty Cultivate

Check out the four amazing business owners who have made it to the semi-finals of this program; they are one step closer to winning this business blow up! All four semi-finalists are amazing businesswomen of color, and their products are targeted to grow and cultivate healthy, natural hair.

You can vote for your favorite business owner here!

*All images are via Sally Beauty.


Sally Beauty Cultivate Semi-Finalists Alodia Hair Care

Product kits for healthy hair that help you “Learn, Love, and Grow” your hair

After struggling with hair damaged from chemical straighteners for 15 years, Dr. Isfahan Chambers Harris was inspired to combine her Bio-Medical and Public Health training with her passion for creating quality, innovative hair products made with natural ingredients. Alodia’s 3-4 product kits include step-by-step instructions to take the guesswork out of healthy hair. This scientist and “Mompreneur” aims to empower people to “Learn, Love, and Grow” their hair!


Sally Beauty Cultivate Semi-Finalists Curlanistas

Mother-daughter duo creating a movement to help young girls love their curls

Thirteen year old Lexi wrote a book that encouraged self-love among young girls, “Curly Girls Love Your Curls”. After seeing the impact of that book, this mother-daughter duo was inspired to create a line of hair care products for all the Curlanistas of the world. With Lexi’s background as a STEM student, they took their homemade concoctions and developed a hair care line to help girls’ curls pop non-stop!

Curl Definition

Sally Beauty Cultivate Semi-Finalists Curl Definition

#TheBeautyofCoilyHairFreedom – an innovative system for tight curly, coily, & kinky hair

Serriah is a stylist with over 19 years of experience. She was determined to find a solution for all of her clients with tight curly, kinky, and coily hair to live in their textures without having to complete time consuming twist outs or braid outs. She leaned on years of experience and worked to create a solution, the Curl Definition line. This system provides a long-lasting hold of up to 2 weeks without nightly re-twisting nor morning re-saturation, and it trains coils over time!


Sally Beauty Cultivate Semi-Finalists Heritage1933

Natural hair care Social Enterprise – challenging the status quo of traditional beauty

Heritage1933 is a non-toxic beauty brand that provides a range of moisture-driven products for hair, body, and skin through a holistic approach. With every product purchased, Heritage1933 provides hair care products for women and children in local shelters in the St. Louis area. Living in shelters as a child, founder Latoya Thompson was determined to achieve personal success and give back!

If you are interested in voting for one of these amazing hair care brands, check out the Sally Beauty Cultivate Website. You can vote once a day until the poll closes on August 12, 2018.

What characteristics do you look for in a beauty or hair care brand?


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